Chevy really whacked a homer in back, putting the seat on sliding tracks with eight inches of range. That pushes the intrusion of the rear suspension and wheels far back in the cabin, so they don't nibble into rear-seat space (there's no third-row option) and the rear doors can be wide. We also point to a third decision: the 112.5-inch wheelbase, long for the class. Second was the question of construction: body on frame like a truck, or unit body like a car? The answer: Go with the car. School kids will spot Mom coming when she's still blocks away. The result has a wedgy swagger all its own. ![]() So in the middle of the program, back it went for heavy remedial work. These paid off big, we think.įirst, the Equinox would have "fresh and memorable" styling. Chevy made two key decisions early in the planning. To the driver, its bulk feels about like that of a Toyota Highlander, but much more agile than the larger Pilot-Explorer-TrailBlazer class. In size, the Equinox is a fraction longer than the Honda Pilot but nearly six inches narrower and almost four inches less tall. A top-of-the-list, leather-lined, all-wheel-drive LT will run about $28,500. Because the Equinox slips into the crowded middle ground of the SUV field as a wonderfully people-friendly tall car packing a great list of standard equipment at an inviting price-$21,560 for the base LS front-driver with a 3.4-liter V-6 and a five-speed automatic. Who expects an appealing maverick from Chevrolet? Remember the original Ford Explorer in 1990, or the Chrysler minivan in 1984? Okay, that strategy went terribly wrong with the Pontiac Aztek, but it could go very right here. Get everyone to use the same pronunciation-less confusion in buyer land that way.Īnother page says: When creating new products, "hit 'em where they ain't." In other words, avoid me-too products in favor of unique cars that stand apart from the others.
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